What is Affiliate Marketing?

That’s a question I hear a lot when people discuss internet and online marketing.
Well, let me give you some main details about that type of marketing.

The affiliate marketing industry has four main players:

The Network

Allows website publishers to more easily find and participate in affiliate programs which are suitable for their website  and thus generate income from those programs.
The network allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.

The Merchant

The business owner who provides the links that the publisher will use on his website.

The Publisher

(the affiliate) – The web site owner that has the affiliate links of the merchant spread around inside his website

The Customer

The customer is the person who visits the website and eventually clicks the affiliate link and create the purchase.

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An Example From My Personal Experience

My personal experience with affiliate marketing is divided to two:

I am a merchant and I am also a publisher.

What does it mean?

– As a Merchant: I have created a product – an E-book (E-book that’s an online book, being introduced as a PDF).
The niche I chose is dating (very popular) and the book deals with “finding your prince charming”.
I am not much expert in love stories, so I hired a ghost-writer to write the titles I gave her.

I have created a landing page to my product and uploaded it on the network.
Next step  – a publisher will take my landing page link and will use it on his website.
When a customer will arrive to the publisher’s site – he might click on the link that leads to my landing page – and if he will purchase – everyone will earn.

– As a Publisher:

In my website, I have a few pages who are dedicated to affiliate programs and inside them, I am promoting business owner’s links that I picked up from a CPA network. Each time a customer comes to my site, clicks on the link and makes a purchase in the business’s site – I get paid a commission.




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